All hail Queen Adele! Seriously. She dominated the end of 2015 with her new single ‘Hello’ and will continue to rule 2016 with her album and tour. On top of all that she’s going out with a bang this year – the 27-year-old graces the latest cover of TIME. In her interview with the magazine she is her usual charming, down-to-earth self saying her own success baffles her.

“It’s a bit ridiculous,” she says of her record-breaking sales in the USA. “I’m not even from America. Maybe they think I’m related to the Queen. Americans are obsessed with the royal family.”

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Oh Adele, so gracious! But she wasn’t all smiles and gratitude, the powerhouse singer was honest with the magazine saying she isn’t interested in becoming a “brand” like other recording artists.

“I don’t like that word,” she said. “It makes me sound like a fabric softener, or a packet of crisps…I feel like some artists—and this isn’t shading any artist…the bigger they get, the more horrible they get, and the more unlikable. And I don’t care if you make an amazing album—if I don’t like you, I ain’t getting your record. I don’t want you being played in my house if I think you’re a bastard.”

That honesty is what has charmed her fans across the world, but those fans don’t get to see her the same way they see Rihanna, Katy Perry, or Beyoncé. Adele doesn’t manager her own social media and keeps her family out of the spotlight.

“How am I supposed to write a real record if I’m waiting for half a million likes on a f—ing photo? That ain’t real,” she says adding, “If you try to intrude or come near my family, I’m a lioness. Especially because my boyfriend isn’t famous. So I think it’s really unfair for anyone to want unlimited access to my family when we’re not a brand. Some people do, and if you’re happy to do it, then kudos—that’s f—ing great. But I don’t want my family to be part of my package.”

We can’t wait to see what she has in store for us in 2016, including more sightings of her epic eye-liner.

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