Just a day after the debut of their new ad featuring Kendall Jenner, Pepsi has shut it down after huge social media backlash.

The Internet wins again. The ad launched Monday and told the story of Jenner joining a march after some man makes eyes at her — with other marchers cheering her on, she hands a police officer a can of Pepsi Max. Somehow, the beverage company didn’t see real life movements taking offence by this.

Folks on Twitter took to their accounts to call out just how tone-deaf and disrespectful this ad was to movements like #BlackLivesMatter and more. Though Pepsi originally tried to defend their work, they pulled their ad on Tuesday.

“Pepsi was trying to project a global message of unity, peace, and understanding. Clearly we missed the mark and we apologize. We did not intend to make light of any serious issue. We are pulling the content and halting any further rollout. We also apologize for putting Kendall Jenner in this position.”

The shame is real, folks. The mark was definitely missed.

An excellent takeaway from this campaign gone horribly wrong is the Internet does have power and our voices do count. So good on all of you who spoke up against the beverage maker who ‘accidentally’ trivialized Black Lives Matter.

Internet: 1, Pepsi: 0.

In case you haven’t seen this ad yet, here you go: