Now you can drink a pilsner and help stir social change at the same time. The brains behind Sparkke Change Beverage Co are serving up beer (and other bevvies) in message-clad cans in Australia. “Consent can’t come after you do” and “nipples are nipples” are just a couple of the statements on their cans.
“We are disrupting and infiltrating the Aussie beer culture, which is a white, male-dominated space where there are a lot of decision makers,” co-owner and Canadian Sarah Barrable-Tishauer told The Guardian.
“The aim is to start conversations and create positive change for the issues that we are promoting on our cans. This hasn’t been a profit-driving business, as we are in the start-up mode…but, hopefully we can turn this into a full-time role for all of us.”
After raising $100,000 on Pozible, they’re now canning and getting ready for distribution.
With both their Creative Director and Marketing and Communications person based in Canada, we’re hoping they make their way here soon.